Joico's Color Balance Purple Shampoo offers immediate cooling results, plus round-the-clock healthy hair protection.

Key Benefits:
	
Gently cleanses hair
	
Instantly neutralizes unwanted yellow & warm tones in blonde hair
	
Long-lasting results through 12 washes
	
Boosts shine & smoothness
	
Over 2X stronger hair*
	
Controls static
	
Paraben-free