Joico's Color Infuse Red Shampoo is designed to bump up the intensity, shine, and lasting power from the richest reds to natural gingers.

Key Benefits:
	
Gently cleanses hair
	
Instantly reignites & revives vibrancy of red hair
	
Long-lasting results through 12 washes
	
Boosts shine & smoothness
	
Over 2X stronger hair*
	
Controls static
	
Paraben-free